Hi, I'm Nic and the founder of Iris Dares - a girlswear brand I began for my fierce and feminine little girls. I want to change the narrative that femininity is a weakness - NO, it's a SUPER POWER!
When I had my daughters I realised that little girls are what they are. I wanted to raise powerful, clever and independent girls - and they are. They are also the most feminine girls I could imagine - all on their own, no encouragment by me, and if they could roll in glitter and ride unicorns all day, well they would. And why not?
That doesn't make them weak or any less clever, powerful or able to change the future. I am so sick of that perception. So I started Iris Dares to spread the word that girls CAN wear what they like, that femininity does NOT equal weakness and that girls should dress for themselves and feel empowered doing so. Power isn't beige. It's pink (or orange, blue, yellow...!)
Iris is the Goddess of Rainbows. Strong and powerful...if you were wondering where the name came from!
I care deeply about women's and girl's rights, about girls being pushed to challenge boundaries whilst also being themselves. Girls can wear a dress AND kick ass!
I also want these dresses to see EVERYTHING! Be that at as a bridesmaid, flower girl, party or playdate! Or a trip to the supermarket.
Ps. A little about me! I am mum to my 2 fabulous girls!. We live with 4 fish and 2 guinea pigs and love our little family. :-)